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NovaBrix Bunnings Warehouse set

HOW BUNNINGS WAREHOUSE CONVERTED CUSTOMER LOYALTY INTO TOY SALES

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CLIENT

Bunnings Warehouse Australia and New Zealand
PROJECT

Create a seasonal branded merch SKU for their 2019 Christmas campaign
WHAT WE DID

Novelli developed a Bunnings Warehouse branded NovaBrix building brick set

THE OPPORTUNITY

Bunnings Warehouse and Bunnings Trade have been valued partners of Novelli for many years, establishing a strong and collaborative relationship that has led to numerous successful ventures. Our partnership has flourished through the creation of innovative branded merchandise, such as the iconic Bunnings Hoodies.

Aware of the power of brand loyalty and the potential to boost retail sales during the festive season, Bunnings Warehouse sought to deepen its connection with customers. They turned to Novelli to craft a unique and engaging Christmas campaign, aiming to capture the holiday spirit and drive sales through exclusive branded merchandise. 

 

INSIGHTS & DATA

Having successfully produced branded merchandise for Bunnings in the past, Novelli has developed a deep understanding of the retailer and its dedicated customer base. This insight is invaluable, as Bunnings is renowned for its fiercely loyal customers, a factor that contributed to it being named Australia's Most Trusted Brand in 2024.

Recognizing the iconic status of Bunnings Warehouse in the everyday lives of Australians, Novelli saw a unique opportunity to create a collectible, limited edition Bunnings-branded product that would resonate with this audience.

OUR SOLUTION

The NovaBrix building brick brand emerged as the perfect choice for this venture. By offering a product that enables customers to bring a piece of their beloved retailer into their homes, Novelli not only strengthens brand loyalty but also provides a fun and engaging way for customers to connect with Bunnings on a personal level.

Novelli ingeniously crafted a replica of the Big Green Shed, capturing beloved details, including the famous sausage sizzle that greets customers outside the store. This attention to detail showcased our commitment to authenticity and enhancing our client's brand. 

In a strategic move, Bunnings launched this innovative model in November 2019, perfectly timed to capitalize on the bustling retail activity leading up to the festive Christmas season.

NovaBrix Bunnings Warehouse building brick warehouse set

OUTCOMES

The NovaBrix Bunnings Warehouses brick sets were a massive success, with the first shipment of the Bunnings Warehouse set selling out quickly.

The following Christmas, Bunnings relaunched the set.

To build on the success, Bunnings also launched some smaller store-related NovaBrix SKUs, which also proved to be popular. The range now includes the following 6 products - ​

  • Building Block Warehouse ​
  • Building Block Truck​
  • Building Block Forklift​
  • Building Block Kids Trolley​
  • Building Block Café​
  • Building Block Playground​

This launch of this range not only tapped into the holiday shopping surge, but also reinforced Bunnings' position as a leader in retail innovation, offering customers an exciting new product offering.  

Bunnings Warehouse NovaBrix playsets
NOVEMBER 2019

AUSTRALIAN'S GO CRAZY FOR BUNNING'S WAREHOUSE NOVABRIX SETS!

Even before the Bunning's Warehouse set hit the shelves in November 2019, the buzz on social media was electric. Anticipation was at an all-time high as everyone eagerly awaited the chance to snag the season's must-have Christmas gift.

So, what happened when they went on sale? They vanished from the shelves in the blink of an eye, selling out faster than you could say "sausage sizzle"!

GIF BUNNINGS NOVABRIX SOCIALS REEL NEW_1

ABOUT BUNNINGS WAREHOUSE

Bunnings Warehouse is an Australian household hardware and garden centre chain and has stores in Australia and New Zealand. It is a major supplier to project builders, commercial tradespeople and the housing industry.​

As of 2022, the chain has 282 large warehouse stores, 67 smaller format stores, and 32 trade centres and frame & truss sites.​ The company employs over 53,000 employees.   Bunnings won the title of Australia's Most Trusted Brand in 2024.

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