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Holman NovaBrix custom fleet upfitted truck building brick set — branded trade show giveaway designed by Novelli

HOW HOLMAN TURNED A TRADE SHOW GIVEAWAY INTO THE MOST TALKED-ABOUT GIVEAWAY AT THE EVENT

Novabrix Logo
CLIENT

Holman (USA)
PROJECT

Design and produce a custom NovaBrix replica of the Holman Fleet Upfitted Truck for use as a branded trade show giveaway at a major US industry event.

WHAT WE DID

Novelli designed and produced a replica Holman Fleet Upfitted Truck from NovaBrix building bricks

THE HOLMAN TRADE SHOW BRIEF

Novelli connected with the Holman team at a trade show, where the impact of NovaBrix sets as trade show giveaways had already caught their attention. Holman saw an immediate opportunity -a custom NovaBrix set aligned to their brand and built around a product their audience would instantly recognise. ​

From the very beginning of this project, Holman had a clear vision—they wanted to create a NovaBrix building brick set that aligned with their brand and resonated with their audience. Their team knew exactly what they wanted, and Novelli's role was to transform their concept into a high-quality, tangible product.

INSIGHTS & DATA

Working closely with Holman from the outset, we focused on the details that would make or break the replica.​

​From the outset, the vision was clear – create a replica of a Holman Fleet Truck. In order to achieve this, Novelli's Design and Innovation team spent considerable time studying the truck design, looking at distinctive elements and how these could be achieved using small bricks. The hardest, but arguably the most important elements to get accurate, were Holman’s award winning ProRack rack system, the bumper and tires. ​

Novelli worked with our factory to design and test multiple NovaBrix designs. From design and prototyping to production, we guided the process, making adjustments along the way to bring their vision to life.

A Holman upfitted truck in front of a warehouse
NovaBrix Holman Upfitted Truck 2 side by side
NovaBrix Holman Upfitted Truck front angle
NovaBrix Holman Upfitted Truck side on
NovaBrix Holman Upfitted Truck top view
NovaBrix Holman Upfitted Truck front on view
NovaBrix Holman Upfitted Truck back view

HOW NOVABRIX REPLICATED A HOLMAN FLEET TRUCK IN BRICKS

The finished NovaBrix Holman Upfitted Truck is a perfect representation of their expertise in fleet solutions and vehicle customization.​

The NovaBrix Holman Fleet Trucks are built tough – just like the real ones! With super-grip tires, heavy bumpers and heavy-duty ladder racks, these replica vehicles are field-ready to tackle the toughest play challenge.

"Novelli was incredible to work with from beginning to end on this project!

We appreciate you bringing our vision to life and being so easy to work with!

We had soooo many people come up to the booth saying these are the coolest giveaways at the show! Looking forward to working with you on the next vehicle in our fleet!"

Allison Di SalvoHolman Event Planner

THE RESULTS - THE MOST TALKED-ABOUT GIVEAWAY AT THE SHOW

The NovaBrix Holman Upfitted Truck became the talking point of the trade show - not just at Holman's booth, but across the entire event floor. As the Novelli team walked the show carrying one, attendees stopped them repeatedly to ask what it was and where they could get it. That organic word-of-mouth reinforced what great branded merchandise does at its best: it pulls people in, starts conversations, and makes a brand impossible to ignore in a crowded environment. 

 

Social media coverage of the NovaBrix Holman truck launch

INTERESTED IN A CUSTOM NOVABRIX SET FOR YOUR NEXT TRADE SHOW OR EVENT?

The Holman truck set was designed, prototyped, and produced from a single brief - and it became the most talked-about item at a major US trade show. If you're looking for a branded building brick set for a trade show, GWP campaign, corporate gift, or retail range, get in touch with Novelli or explore the NovaBrix range to see what we can create for your brand.  

Here's what we've built for some other well-known brands: 

 
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ABOUT HOLMAN

Holman is a global integrated automotive services company headquartered in Mount Laurel, New Jersey. Founded in 1924 as a single Ford dealership, it has grown into a diversified organization with over 9,000 employees worldwide.

The company offers vehicle upfitting services including specialized design, manufacturing, and installation services to customize vehicles for specific business needs. ​

Other Services Offered include: Fleet Management , Powertrain Distribution and Logistics​, Automotive Retail and Insurance Services. 

 

* Images above are for creative illustration purposes only.  Pieces may vary from actual product.​

 

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