Skip to content
Close
Contact
Contact
Novelli team members as NovaBrix figurines

MEET THE NOVABRIX TEAM

CUSTOM BRANDED BUILDING BRICK EXPERTS

NovaBrix is a custom-branded building brick company founded by Novelli, a family-run business with almost a century of product design and manufacturing experience.

Based in New Zealand, with offices in Australia and the United States, we design and produce high-quality, customisable building brick sets for brands around the world - used as retail promotions, gift-with-purchase campaigns, trade show giveaways, and corporate gifts.

With over 2.4 million sets produced for global brands including McDonald's, Ace Hardware, Bunnings Warehouse, and ASB Bank, NovaBrix is the trusted partner for businesses that want to build brand love through creativity and play. 

Novelli logo - parent company of NovaBrix

2.4 MILLION SETS SHIPPED

 

HAPPY MEAL TOY STANDARDS APPROVAL - A WORLD FIRST

GLOW-IN-THE-DARK BRICKS

NOVABRIX - A STORY OF INNOVATION AND DETERMINATION

How did Novelli create its own building brick brand? It started with a special request from an existing client and our commitment to turning that vision into reality.

  • ASB Bank NovaBrix brief - the project that started it all in 2014

    2014

    ASB Bank (NZ), an existing client of Novelli's,  approached Novelli about producing a branded item that would create awareness of their sponsorship of St John ambulance services in NZ.  They wanted something that would be desirable for kids.
  • NovaBrix ideation stage - exploring custom building brick concepts

    IDEATION

    After considering other toys, Novelli decided that a building brick/construction toy would likely produce the best campaign results for our client.  We considered the best option would be for Novelli to develop a collaboration, on behalf of ASB Bank, with a leading building block company.  
  • NovaBrix overcomes roadblocks and helps leading brick brands unable to meet project requirements

    HITTING A 'BLOCK' IN THE ROAD

    Despite many attempts to work with a leading building block brand, we turned away.  They were not interested in projects like this one as it lacked scale and size.  The MOQs and lead times meant it was not going to be possible to get that existing manufacturer on board.
  • NovaBrix opportunity identified — custom branded building brick sets for custom rder

    "THERE'S AN OPPORTUNITY HERE!"

    It became evident that there was a fantastic opportunity for a company to develop a building block brand that could be used for smaller, customizable orders.
  • NovaBrix manufacturing development - finding the right factory partner for quality brick production

    DEVELOPING OUR OWN MANUFACTURING CAPABILITIES

    Significant research was conducted including visiting Toy Fairs and factories to talk to as many contacts as possible.  We found a factory which could produce to the quality levels we demanded and began working on creating the necessary process to develop our own products.
  • The first NovaBrix set - ASB Bank Little Ambulance building brick set

    THE NOVABRIX BRAND IS LAUNCHED!

    Success! Novelli launched the first NovaBrix set with ASB Bank, the brand we began this journey with. The ASB Little Ambulance is a fantastic success and is renewed for further annual campaigns.  
  • NovaBrix Bunnings Warehouse building brick set - sell-out success in Australia 2020

    2020 - AUSTRALIANS GO CRAZY FOR NOVABRIX BUNNINGS WAREHOUSE SETS

    Our first set in the Australian market was a massive sell-out success.  Loyal Bunnings Warehouse customers could not get enough of this set, and the launch went viral!
  • NovaBrix Ace Hardware sets - storefront and heavy hauler truck, US launch 2021

    2021 - NOVABRIX HITS THE US

    Our expansion into the US market started with two sets for Ace Hardware - a storefront and a heavy hauler truck.  Since then, their range has grown to 27 sets and is growing!
  • NovaBrix Repco-Brabham BT19 racing car - custom-moulded brick set 2022

    2022 - BREAKING THE MOLD

    To recreate the iconic Repco-Brabham BT19 racing car for Repco to use as a gift-with-purchase, Novelli produced our first specially molded NovaBrix brick pieces.  We worked with Repco to ensure the car’s distinctive nose and the swept back screen were as realistic as possible.  Having the technology and ‘know-how’ to create custom pieces enabled us to develop more customized and detailed sets in the future.
  • NovaBrix Rapid Response Team set - multi-territory order shipped to six countries 2023

    2023 - MULTI TERRITORY ORDER

    This cute detailed set was created for the Rapid Response Team and was shipped to France, Germany, New Zealand, Sweden, the UK, and the US.
  • NovaBrix Maccas Makers - first building brick set to pass McDonald's Global Happy Meal Toy Standards

    2023 - A WORLD FIRST

    Novelli succeeded in doing something that no one else had been able to do - we created a building brick set that passed McDonald's stringent Global Happy Meal Toy Standards testing.  This allowed us to produce the 'Maccas Makers' set as a fundraiser for McDonalds. 
  • NovaBrix McDonald's Maccas Makers — glow-in-the-dark Golden Arches brick

    2023 - A GLOW UP!

    NovaBrix launches its first glow-in-the-dark brick - the Golden Arches in our McDonald's Maccas Makers set.
  • NovaBrix brand refresh - new logo launched January 2026

    2026 - A NEW LOOK

    January 2026 saw a glow-up for our brand with a brand new logo!  The logo was designed to better reflect the fun and creativity of our brand.
  • A child building with NovaBrix bricks - over 2.4 million custom branded sets produced worldwide

    TODAY -

    With over 2.4 million sets produced, NovaBrix is building a strong reputation as the 'go-to' building block brand for businesses wanting to create a customised set to grow brand love.

    With offices in New Zealand, Australia and the US, Novelli are designing sets for clients around the world.
Show more
An assortment of NovaBrix custom branded building bricks

NOVABRIX

1. nova [no-vuh].  From the Latin 'novus'; adjective meaning young, fresh or new 

2. bricks [briks] Noun meaning small rectangular blocks

 

THE NOVELLI WAY - HOW DOES NOVELLI DESIGN A NOVABRIX SET?

We've developed an effective process for designing and producing a NovaBrix set that will ensure creativity, quality, and effective brand and sales opportunities. 

NovaBrix inspiration stage - understanding your brand before designing a custom brick set
TOUCH
1. INSPIRATION & IDEATION
1. INSPIRATION & IDEATION

Every great NovaBrix set starts with a conversation. We take the time to understand your brand, your campaign objectives, and the audience you want to reach. From there, our Design and Innovation team gets to work generating concepts - exploring different set formats, themes, and build experiences that will resonate with your customers. We'll present you with initial ideas and work collaboratively to refine the direction before a single brick is designed. The more we understand your vision, the better the result. 

NovaBrix design stage - 3D modelling and sketching a custom branded building brick set
TOUCH
2. DESIGN
2. DESIGN

Once we have an agreed concept, our Design and Innovation team transforms it into detailed sketches and then precise 3D models, bringing your set to life on screen before it exists in the real world. We assess every aspect of the design - form, angles, functionality, durability, and playability - making sure it's as enjoyable to build as it is to display. Where a standard brick won't do the job, we have the capability to design and produce custom-moulded pieces to achieve the level of detail your brand deserves. Adjustments are made at this stage until you're completely happy, before we move to sampling.

novabrix-production-quality-testing
TOUCH
3. PRODUCTION
3. PRODUCTION

With the design signed off, we move into production - and quality is where we refuse to cut corners. We work closely with our manufacturing partners to ensure rigorous testing throughout the process, so every set that leaves the factory meets our exacting standards. That means high-quality bricks that fit together perfectly, clear and easy-to-follow instructions, and delivery on time. The complexity and scale of your project will determine the production timeline, and we'll keep you informed every step of the way. Our goal is simple: a finished set you're proud to put your brand on. 

GOT QUESTIONS ABOUT WHO WE ARE OR HOW WE WORK? YOU'RE IN THE RIGHT PLACE

FREQUENTLY ASKED QUESTIONS

 Can't find what you're looking for below? Get in touch - we're always happy to talk through your project. 

Who is behind NovaBrix?

NovaBrix is the custom-branded building brick brand created by Novelli, a family-run company with almost a century of experience in designing and manufacturing quality products. Our Design and Innovation team is dedicated to creating building brick sets for brands around the world, bringing creativity, technical expertise, and genuine passion to every project. 
Where is NovaBrix based?

NovaBrix is headquartered in New Zealand, with offices in Australia and the United States. We design and produce sets for clients around the world, with experience delivering multi-territory orders across Europe, North America, and the Asia-Pacific region. 
How long has NovaBrix been making building brick sets?

NovaBrix produced its first set in 2014 for ASB Bank in New Zealand. Since then, we have grown continuously, producing sets for major global brands including McDonald's, Ace Hardware, O'Reilly Auto Parts, and Hornbach. To date, we have produced over 2.4 million sets across dozens of campaigns worldwide. 
Can NovaBrix create custom brick pieces, or do you only use standard bricks?

We can do both. Most sets are designed using high-quality standard bricks, but where a standard piece won't achieve the level of detail a design requires, we have the capability to design and produce custom-moulded pieces. We developed this capability in 2022 to recreate the iconic Repco-Brabham BT19 racing car for Repco, and it has been a key part of our offering ever since. 
How does the design process work?

We follow a three-stage process: Ideation, Design, and Production. It starts with a conversation about your brand and campaign goals, moves into concept development and 3D modelling, and then into production with close quality oversight throughout. The timeline for each stage depends on the complexity of your project - we'll give you a clear picture of what to expect once we understand your brief.
Has NovaBrix worked with large global brands?

Yes. NovaBrix sets have been produced for some of the world's most recognised brands, including McDonald's, Ace Hardware, The Home Depot, O'Reilly Auto Parts and Hornbach. In 2023, we became the first building brick company to produce a set that passed McDonald's stringent Global Happy Meal Toy Standards - something no other brick brand had achieved before. 
Can NovaBrix handle orders that ship to multiple countries?

Absolutely. We have experience managing multi-territory orders and have shipped sets to countries including the United States, the United Kingdom, Ireland, France, Germany, Sweden, New Zealand, and Australia. Our team will manage the compliance and logistics to ensure on-time delivery wherever your campaign runs.