Home Depot Canada x NovaBrix - Custom Store-Front Brick Set

CLIENT

The Home Depot Canada

PROJECT

Create a NovaBrix product to retail as a promotional SKU in their 2024 Black Friday and Christmas range.

WHAT WE DID

Designed and produced a NovaBrix replica of The Home Depot Canada store-front with a vehicle and minifigures

THE HOME DEPOT CANADA BRIEF

The NovaBrix programme had already demonstrated strong results across the US, Australia, and New Zealand - contributing to over 300% year-on-year growth with US retail partners. Novelli saw an opportunity to bring the same model to Canada through a partnership with The Home Depot Canada.

Initial discussions explored branded merchandise apparel, but it quickly became clear that NovaBrix was the stronger option - capable of driving the brand into the personal space of customers across all age groups. The conversation evolved into developing a retail SKU designed to perform during Black Friday and the Christmas season.

NovaBrix sets have proven particularly effective as ranged retail SKUs and gift with purchase campaigns - two areas where Novelli has extensive experience.

INSIGHTS & DATA

As with the design and creation of any NovaBrix set, Novelli spends a considerable amount of time researching and understanding our client and their customers. In this particular case, it quickly became apparent that an exclusive product, such as a store-front, would be a highly sought-after and popular product among Home Depot Canada's loyal customer base.

We quickly identified the importance of ensuring a replica brick store would accurately represent their physical stores. This was crucial in maintaining brand identity, quality and ensuring customer satisfaction. The team at Home Depot specifically requested that we recreate the familiar and iconic shape of their store's roofline and Canadian flag above the front doors, a distinctive feature that customers would immediately recognize.

HOW NOVABRIX RECREATED THE HOME DEPOT CANADA STORE IN BRICKS

Using our NovaBrix building bricks, we crafted a realistic store-front that captures the essence of the Home Depot Canada stores. The set includes several key features designed to enhance the building experience and provide imaginative play:

The recognizable angled roofline above the front doors, which is a signature architectural element of their retail stores, was carefully designed and constructed using a custom-built mold. This unique feature not only adds authenticity to the model but also showcases the precision and creativity involved in its design.
The inclusion of a Home Depot hire truck, a variety of minifigures representing store employees and customers, as well as shopping carts for transporting goods add an extra layer of playability to the set.
The bilingual packaging reflects the requirements of the Canadian market - something Novelli's international logistics and production capability handles as standard.

INTERESTED IN A CUSTOM NOVABRIX SET FOR YOUR RETAIL RANGE OR HOLIDAY CAMPAIGN?

The Home Depot Canada store-front set is the first in a growing NovaBrix range for one of North America's most recognized home improvement retailers. If you're exploring branded building brick sets for a retail SKU, Black Friday or Christmas promotion, GWP campaign, or corporate gift, get in touch with Novelli or explore the NovaBrix range to see what we can design for your brand.

Here's what we've built for some other well-known brands: