Custom Branded Building Brick Sets for Marketing & Promotions
We help you build a unique, tangible, and unforgettable connection with your customers through custom branded building brick sets
Everyone loves building bricks! There's something genuinely satisfying about clicking pieces together and watching something take shape - and that feeling is exactly what NovaBrix brings to your brand.
NovaBrix is Novelli's custom-branded building brick range, created for brands that want their promotional products to do more than sit in a drawer. Every set is designed and manufactured from scratch - fully bespoke to your brand, your campaign, and your audience. A genuinely cool, one-of-a-kind product that takes branded merchandise to a whole new level.
Some of the world's biggest brands are already using NovaBrix to create real, lasting connections with their customers - and the use cases are broader than you might think. GWP that drives basket size. Retail SKUs that fly off shelves. Trade show giveaways that earn their spot in the bag. Corporate gifts that earn their spot on the desk. Whatever the brief, NovaBrix brings the fun - and keeps your brand visible long after the campaign wraps.
Designed in New Zealand and shipping globally across NZ, Australia, the US, UK, and Europe - we build brand love, one brick at a time.

Custom Promotional Branded Brick Sets
We help you create a unique, tangible and memorable connection with your customers


THESE GREAT BRANDS ARE ALREADY BUILDING - NOW IT'S YOUR TURN!

"In the toy category, we have had great success with their NovaBrix building block brand. Having sets which are exclusive, well priced and Ace branded has been popular with our staff and customers. After the success of the first two items, they have been instrumental in helping us expand the range to 26 unique options - including seasonal products for Halloween and the upcoming Christmas season.
Novelli consistently delivers outstanding service and are highly responsive and always willing to go the extra mile. Their commitment to innovation and creative design makes them an invaluable partner in driving growth and differentiation in our product offerings"
SEAN FLYNN - MERCHANT (LIGHT BULBS, HOLIDAY & TOYS) FOR ACE HARDWARE
"Novelli was incredible to work with from beginning to end on this project!
We appreciate you bringing our vision to life and being so easy to work with!
We had soooo many people come up to the booth saying these are the coolest giveaways at the show!
Looking forward to working with you on the next vehicle in our fleet!"
ALLISON DI SILVO - HOLMAN EVENT PLANNER
“We had such a great time creating a commemorative NovaBrix version of our 1966 Repco Brabham BT19 Formula 1 car. The car has a very specific design which was not going to be easy to recreate in blocks. The team at Novelli took the utmost care and effort to get the details right for us, and work with some unique custom-made parts to get the car looking just right. From the historic green and gold paintwork to the original instrument cluster, Novelli took the time to understand our objectives and make sure the finished model was nothing less than awesome.”
KYM SUTHERLAND - REPCO GENERAL MANAGER MARKETING
ABOUT NOVABRIX
NovaBrix is Novelli's own custom-branded building brick range - designed and manufactured from scratch for brands who want a promotional product that people genuinely love. Every set is fully bespoke, built to reflect your brand, your campaign, and your audience. A one-of-a-kind product that brings your brand to life in a way people can hold, build, and keep.
Most promotional products create a moment. NovaBrix creates an experience. Every set is custom-designed from the ground up - which means your brand is built into every brick, every minifigure, and every piece of packaging. The result is something people actually want to spend time with, display on their desk, and show their friends. That's brand visibility that lasts long after the campaign ends.
More than you might think. NovaBrix sets work brilliantly across a wide range of marketing applications, including gift-with-purchase (GWP) campaigns, retail product lines and seasonal SKUs, trade show and event giveaways, in-store kids workshops, fundraising campaigns, corporate gifts, and brand collaborations. If you need your brand in someone's hands in a way they'll remember - NovaBrix delivers.
Yes - NovaBrix bricks are compatible with other major building brick brands, which means recipients can incorporate their new branded set into an existing collection. This increases the perceived value of the product and extends its lifespan in the home, keeping your brand visible for longer.
Absolutely. We can design and produce custom minifigures - fully branded to reflect your team, your characters, or your campaign - alongside branded boxes, instruction manuals, and any additional packaging elements you need. Every touchpoint is an opportunity to reinforce your brand, and we make the most of all of them.
Minimum Order Quantities (MOQs) and lead times vary depending on the complexity and scale of your project. With nearly 100 years of manufacturing expertise behind us, we're set up to handle everything from targeted limited runs through to large-scale retail programmes. Get in touch, and we'll give you a clear picture of what's possible for your brief and timeline.
Yes - NovaBrix has been used by some of the world's biggest brands across major retail programmes, seasonal campaigns, trade show activations, and brand collaborations globally. Our client list includes household names across the hardware, QSR, automotive, and financial services sectors. Head to our Success Stories page to see some of the programmes we're most proud of.
Simple - just get in touch with our team via the contact page and tell us about your brand, your campaign, and what you're hoping to achieve. We'll take it from there, guiding you through design, prototyping, and production to bring your NovaBrix set to life.
THE PERKS OF USING NOVABRIX

BUILDS BRAND LOVE
BUILDS BRAND LOVE

INTERACTIVE
Spark creativity and connection
INTERACTIVE
Spark creativity and connection

TANGIBLE CONNECTION
NovaBrix literally gets your brand into your customers hands creating a physical connection
TANGIBLE CONNECTION
NovaBrix literally gets your brand into your customers hands creating a physical connection

LONGEVITY
These sets are likely to stay in customers’ homes for years to come - maximising brand visibility
LONGEVITY
These sets are likely to stay in customers’ homes for years to come - maximising brand visibility

HIGH PERCEIVED VALUE
Especially compared to other major brands
HIGH PERCEIVED VALUE
Especially compared to other major brands

BROAD APPEAL
People of all ages and backgrounds
love building blocks!
BROAD APPEAL
People of all ages and backgrounds
love building blocks!

COLLECTABILITY
You can drive repeat business through collectability
COLLECTABILITY
You can drive repeat business through collectability

FOMO
The uniqueness of NovaBrix create a real
talking point and drives FOMO
FOMO
The uniqueness of NovaBrix create a real
talking point and drives FOMO

COMPATIBILITY
Compatibility with other building block brands allows customers to expand their existing collections
COMPATIBILITY
Compatibility with other building block brands allows customers to expand their existing collections

BESPOKE
We design each unique set to reflect what’s special about your brand
BESPOKE
We design each unique set to reflect what’s special about your brand

FUN
Play is the best way to create positive memories of your brand
FUN
Play is the best way to create positive memories of your brand
WHY BRANDS CHOOSE NOVABRIX FOR MARKETING AND PROMOTIONS
love building blocks!
talking point and drives FOMO
