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A hero banner image of the NovaBrix Adventure Pals figurines

GET ONBOARD WITH THE ADVENTURE PALS!

AN EXCITING OPPORTUNITY TO RETAIL A NEW COLLECTIBLE BUILDING BRICK RANGE

Adventure Pals logo

INTRODUCING THE ADVENTURE PALS RANGE

Novelli has designed an exciting new collectible NovaBrix retail range. 

The Adventure Pals range will launch with 9 building brick retail SKUs:

  • An assortment of 8 mini playsets.  Each pack contains a fun, themed playset on a train carriage, one of the 8 Adventure Pals character figurines, and an easy-to-follow instruction manual.
  • A Steam Train Engine with an instruction manual and customized sticker sheet.

The Adventure Pals Steam Train Engine and carriage playsets connect for even more playability (each sold separately).  

NovaBrix Adventure Pals playsets and steam engine linked together
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MEET THE ADVENTURE PALS!

The Adventure Pals are a fun group of 8 young friends - Josh, Kai, Charlie, Cooper, Luna, Milly, Sasha and Hazel.  The team of friends love to use their imaginations, explore, learn, and play together.

Each character has their own unique personality and interests, making it easy for kids to connect and engage with. 

Fun online activities, accessed through on-pack QR codes, will add even more playability to the brand. 

With every new release, these 8 core characters will be developed, boosting engagement, brand loyalty, and driving sales.

 

Adventure Pals Characters
Adventure Pals Josh
Adventure Pals Milly
Adventure Pals Charlie
Adventure Pals Kai
Adventure Pals Hazel
Adventure Pals Cooper
Adventure Pals Sasha
Adventure Pals Luna

ASSORTMENT 1

Adventure Pals Steam Engine
Adventure Pals Josh's Ready to Race
Adventure Pals Milly Lights, Camera, Action
Charlie's Lets Play
Adventure Pals Kai's Jungle Adventure
Hazel's Cake Shop
Cooper's Underwater Treasure
Adventure Pals Sasha's Enchanted Forest
Luna's Space Landing
8 KEY SELLING POINTS

HERE'S WHY YOU NEED TO JUMP ONBOARD...

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COLLECTABLE TOYS ARE HOT!
COLLECTABLE TOYS ARE HOT!

Collectibles have been identified as a top growth area in the toy category for 2025. 

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HIGH PERCEIVED VALUE
HIGH PERCEIVED VALUE

With 80-100 quality pieces, these sets are competitively priced.  Parents pay more for toys that foster creativity.

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MARKETING SUPPORT
MARKETING SUPPORT

QR codes on pack and product for online activities, driving collectability and brand engagement.

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NEW ASSORTMENTS
NEW ASSORTMENTS

New assortments released every 6 months to drive collectability and keep range fresh.

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WIDE POTENTIAL MARKET
WIDE POTENTIAL MARKET

Besides kids, the creativity & imagination aspect will appeal to parents and grandparents.

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SHELF READY PDQs
SHELF READY PDQs

Each carton comes with separate shelf-ready display units for easy and effective merchandising.

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IMPULSE BUY RRP
IMPULSE BUY RRP

Our RRP hits the sweet spot!  

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PLAYABILITY
PLAYABILITY

Each set includes a minifigure, lots of accessories, and is connectable to other playsets.  Bricks are compatible with other brands.

PACKAGING

  • Each Adventure Pals character will consistently use a colour theme throughout all packaging and marketing materials.
  • A QR code on each pack links to online activities.
  • Packaging will encourage collectability.

 

 

Adventure Pals Brick Sets

SHIPPING AND MERCHANDISING

Playsets:

  • Shipped in shelf-ready trays (SRTs).
  • SRT dimensions - 370mmW * 205mmD * 150mmH.
  • 16 units per SRT (4 units of 4 different playsets).
  • 2 SRTs per outer carton (4 units of each of the 8 playsets in the assortment) 

Steam Train Engine:
  • 4 units per SRT.
  • 4 x SRTs per outer carton.
Adventure Pals Brick Sets
NovaBrix - Compatibility Logo

EXPAND YOUR EXISTING COLLECTION

NovaBrix are compatible with other leading building brick sets.  This allows builders to integrate their Adventure Pals sets into their existing collections to create even bigger creations!  

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